For its corporate headquarters, the extreme sports-oriented web site pie.com chose a bow truss loft space in Hollywood. The open plan of the 10,000 s.f. space houses the various functions of the business under one roof, and allows for a dynamic and free flow of [ideas, information, views, light, bodies] within that space. The program includes: reception lobby, conference room, work stations, executive offices, kitchen/dining, storage/copyroom, and brainstorming `base camp space. To distinguish work areas, a series of light, almost delicate structures appears throughout, curvaceous and translucent, snaking here and there to delineate places for meeting, sitting, eating, and working. Dotting this interior work-scape are clusters of bi-level, amoeba-like desks gathered in trios around slender electrical supply columns; the locations of these work stations are determined by the overhead cable suspension track that winds its way sinuously around the entire office. A large swirling drum of a conference room dominates the space, rising up to the sky like a wave in a great swell of vibrant blue and green. It is entered along the sweeping path of a grey-on- grey floor mural, by the LA pop artist Andre Miripolsky, that leads from the elevator doors, through the entry lobby, right into the eye of the drum.
Pie.com's business focuses on dynamic, competitive, and high-intensity extreme sports, such as snowbording, surfing, skateboarding, and BMX mountain biking. Though the design of pie.com's offices includes moving parts (rolling doors and wheeled desks), it avoids being a literal manifestation of such activities. Instead, the space achieves its sense of dynamism and action through a dramatic manipulation of architectural elements. As natural light pours in from large skylights and plentiful east-and west-facing windows, it skips across exposed beams and free-standing walls, backlights translucent partitions, silhouetttes the sometimes frenetic motions of workaday goings-on, and sets various areas aglow with the reflected colors of nearby walls. This complex interplay of materials, colors, forms, and light makes for an animated environment that fosters productivity, creativity, and fruitful collaboration.